Do you know the best time to nudge your customers to complete a sale, prevent them from churning, or upsell to a new pricing tier? When in the funnel should your sales folks reach out? With what message? Are your nudges effective at preventing churn?
Kimball’s open-source, embedded data science platform watches your customer interactions, your product’s interventions, and your behavioral marketing, and learns what works, what doesn’t, and when those nudges should optimally take place.
Through an API-first approach, your software can ask questions like “Should I email this person? With what message?”, “Should I recommend this customer a coupon?”, “Which pricing tier should I recommend they select?”, and “What should I do to prevent them from churning?”
This data and behavioral insights don’t just improve your customer’s value from your product, they automatically improve the product – resulting in lower churn, happier customers, and more revenue for you.
Effective nudges have been shown to decrease cart abandonment by 54%, increase revenue by 12x, and increase SaaS company value by reducing churn. Are you ready to start nudging today?